Reviving a Fading Winner
Challenge: [Category] brand's top ad had carried the account for two quarters and was finally fading.
Insight: [Customer insight uncovered through the INSIGHTS Framework]
Result: [e.g. dropped CAC by __% / scaled spend __%]
Fractional Creative Strategy for Women's Supplement Brands
I dig into why your customer actually buys, then turn that insight into Meta creative she can't scroll past. No more guessing. No more reskinning the same five ideas.
(Client logos coming soon — results speak first.)
My offers
Start small or go all-in. Every offer starts with the same question: what does your customer actually need to hear?
Lowest-risk way to start
$300
Three fresh hooks, built off your current winner. A 7-day head-to-head test. You only pay if one beats your control.
Book a callA second pair of eyes
$750
A deep look at your ads, messaging, and competitors, with a clear list of what to test next.
Book a callResearch to ready-to-run
$3,000
A full campaign concept from research to finished creative: 18 statics, 7 video scripts, creator briefs, and the angle map behind all of it.
Book a callSignature offer
$6,000–$8,000/mo
Become an extension of your growth team: ongoing research, a monthly creative roadmap, 40–50 fresh concepts, weekly kill-or-scale sessions, and a quarterly messaging refresh. Three-month minimum.
Book a callMy process
Everyone says research, angles, hooks, concepts. Nobody explains how. This is how.
Go where the customer actually talks: reviews, Reddit, TikTok comments, support tickets, competitor feedback, sales calls.
Find the emotional patterns: the unexpected language, the repeated frustrations, the hidden motivations everyone else scrolls past.
Turn messy research into one powerful insight. Not ten. One.
Develop the hooks, angles, concepts, scripts, and statics that bring the insight to life.
Build testing plans around customer psychology, not guesses.
Load the adset and let the market decide what's working.
Kill what's not working. Double down on what is. Repeat, and watch the results add up.
Ready to find the angle your competitors haven't found yet?
Book a call
About Lexi
I got tired of watching good brands make more ads instead of better ones. I didn't come up through the make-more-content school of marketing — I came up asking why people actually buy, then figuring out how to say it in a way that stops a scroll.
I work embedded inside growth teams at 7- and 8-figure women's supplement brands: the ones spending heavily on Meta, shipping dozens of ads a month, and watching last quarter's winners fade a little faster every time. My job is to live inside your customer's actual words — the reviews, the Reddit threads, the DMs — and turn what I find into creative your team can run with immediately. [Add a personal detail here — a hobby, a coffee order, whatever makes you, you.]
Getting started
We'll talk through where your creative is stalling, what you've already tried, and whether it's a fit.
I dig into your customer, your competitors, and your current ads, then map the angles worth chasing first.
Hooks, concepts, and statics land in your hands, ready to test and ready to beat your control.
Proof
Placeholders below, ready for your real results.
"[Client quote goes here — what changed, how it felt, what result they saw.]"
"[Client quote goes here — what changed, how it felt, what result they saw.]"
"[Client quote goes here — what changed, how it felt, what result they saw.]"
Challenge: [Category] brand's top ad had carried the account for two quarters and was finally fading.
Insight: [Customer insight uncovered through the INSIGHTS Framework]
Result: [e.g. dropped CAC by __% / scaled spend __%]
Challenge: [$__M] brand shipping 40+ ads a month with nothing beating control.
Insight: [Same-five-ideas problem, plus the new angle that broke it]
Result: [Result]
Challenge: Competitors had started copying this brand's creative.
Insight: [Untapped insight the category wasn't using]
Result: [Differentiation / performance outcome]
Questions
Great — I make their output sharper, not redundant. I bring the insight; they execute faster against a better brief.
You've tested every hook on the same few ideas. You haven't tested new reasons to buy.
You can. The real question is whether anyone on your team has time to live inside customer research every single week.
Start with Beat Your Best Ad. You only pay if it wins.
It's a fraction of what you're already spending on media every week, and a fresh angle can rescue a lot of it.
It's the repeatable system behind every angle I hand you: Investigate, Notice, Simplify, Generate, Hypothesize, Test, Scale. Take a closer look above.
Let's talk
Tell me a bit about your brand and I'll follow up to find a time to chat.